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Raphael
Lechner

About me Work

SportScheck StoreDesign

Working as a Store Designer my job is to deliver beautiful retail design solutions for the German sports retailer „SportScheck“. Whether working on a window display or in-store story point, my job is to bring the campaign to life in an environment that is fully optimized for the space and the location.

Job: Fitness SS18 – Client: SportScheck – Realisation: Immaker

Be prepared for the new year: January is usually the time most people sign up for a gym or new yoga classes. This crossfit inspired installation does not only work as shop window but also as an in-store experience around brand and product.

Job: SportScheck RUN SS18 – Client: SportScheck – Realisation: Immaker

To promote the new SportScheck sponsored cityrun we created an urban landscape. Centre piece of the installation is the “SpS RUN emblem” which is a fully customizable lightsource. Every city has its own branded logo to engage local athlets. The supplementary urban look of the other run outfits plus fitting shoes complete the look.

Job: Outdoor SS18 – Client: SportScheck – Realisation: Immaker

A graphical interpretation of shooting a fashion themed editorial. The absence of mannequins puts the products in the spotlight and highlights its functions. The addition of natural elements such as grass, stone and wood are expanded into the store to enhance the feeling of wilderness.