Thanks for your interest in my commercial Portfolio. In this section you’ll find commissioned work for some of my clients.
MAMMUT RETAIL EXPERIENCE
Year
2021-2024
Client
MAMMUT
Bridging Digital Marketing and Physical Spaces
In 2021, I began transforming digital marketing concepts into engaging physical spaces for MAMMUT, including full-price stores, factory outlets, showrooms, pop-ups, and shop-in-shop spaces. Collaborating with a dedicated team of visual merchandising specialists and suppliers, I managed the end-to-end process—from initial concepts and image selection to production, store briefing, and execution.
Leadership in Visual Merchandising
In 2022, I stepped into the role of Interim Manager for the Visual Merchandising team, reporting directly to the Head of Marketing. During this time, I led the team, facilitated smooth operations, and played a pivotal role in onboarding the new Head of Visual Merchandising.
Overseeing Content Creation
In 2023, I expanded my role as Interim Manager for the Content Office team, overseeing a group of 12 creatives. My responsibilities included balancing workloads, managing briefs for marketing campaigns and special projects, and coordinating the onboarding of a new creative agency.
Art Direction and Brand Storytelling
In 2024, I continued to shape MAMMUT’s retail presence as an Art Director, crafting compelling brand moments across global retail spaces. From window installations to in-store storytelling elements, I ensured a seamless consumer journey. Additionally, I coordinated tasks for copywriters and designers at Mammut Media House, delivering content that met the highest brand standards.
In 2022, I stepped into the role of Interim Manager for the Visual Merchandising team, reporting directly to the Head of Marketing. During this time, I led the team, facilitated smooth operations, and played a pivotal role in onboarding the new Head of Visual Merchandising.
In 2023, I expanded my role as Interim Manager for the Content Office team, overseeing a group of 12 creatives. My responsibilities included balancing workloads, managing briefs for marketing campaigns and special projects, and coordinating the onboarding of a new creative agency.
In 2024, I continued to shape MAMMUT’s retail presence as an Art Director, crafting compelling brand moments across global retail spaces. From window installations to in-store storytelling elements, I ensured a seamless consumer journey. Additionally, I coordinated tasks for copywriters and designers at Mammut Media House, delivering content that met the highest brand standards.
SPORTSCHECK RETAIL EXPERIENCE
Year
2017 - 2020
Client
SportScheck
Delivering engaging retail design solutions for SportScheck, a leading German sports retailer, involved crafting captivating window displays and in-store storytelling points. Each project was designed to bring campaigns to life while optimizing space and location, ensuring a seamless integration of visual storytelling into the retail environment.
AUDI MOTORSPORT RETOUCHING
Year
2013
Client
AUDI Motorsport
Advertising Agency
Tisch13
Retouched at
PX5 Munich
While at PX5 in Munich, I collaborated with AUDI Germany to develop their distinctive motorsport identity. This included creating a gritty, high-contrast aesthetic that upheld the precision of AUDI’s brand colors and sponsor logos. I handled the post-production for over 30 cars in their motorsport lineup and driver portraits, ensuring visual consistency across all official media, from websites to autograph cards.
FOGAL RETOUCHING
Year
2011 - 2012
Client
Fogal
Retouched at
PX5 Munich
From 2011 to 2012, I retouched Fogal’s seasonal campaign shots with a focus on maintaining a natural, editorial style. These images were featured in advertising campaigns and used for large-scale POS prints, enhancing the brand’s elegant identity.
LUDWIG HAAS BRANDING
Year
2015
Client
Ludwig Haas
In 2015, I collaborated with Austrian steel welding artist Ludwig Haas and his Creative Director, Patrick Haas, to create key visuals for the artist’s 25th-anniversary celebration. This project marked the beginning of a long-term partnership, leading to diverse artistic ventures, including co-branded wine bottle designs and other creative explorations.
ASTERA BRANDING
Year
2020 - 2021
Client
Astera LED
In late 2020, Astera enlisted me to revamp their corporate identity. My work included developing print advertising templates, social media guidelines, PowerPoint templates, and even designing a logo for their innovative new technology. The refreshed CI modernized their brand while maintaining its professional and cutting-edge appeal.
