2022

COMMERCIAL PORTFOLIO

Client Work

Thanks for your interest in my commercial Portfolio. In this section you’ll find commissioned work for some of my clients.

MAMMUT SWISS 1862 RETAIL EXPERIENCE

  • Year

    2021

  • Client

    MAMMUT SWISS 1862

My job was to design and deliver retail solutions for the swiss based sports brand „MAMMUT SWISS 1862“. I created concepts for shop window installations in the official MAMMUT Stores with a strong focus on the DACH area, Pop-Up spaces for big wholesale partners such as Jelmoli Zurich, or Galeries Lafayette in Paris.

MAMMUT SWISS 1862 XMAS CAMPAIGN

  • Year

    2021

  • Client

    MAMMUT SWISS 1862

  • Campaign Lead

    Raphael Lechner

  • Creative Direction

    Raphael Lechner

  • Store Experience Design

    Raphael Lechner

  • Visual Merchandising Support

    Grit Ostermayer, Angela Vorarnburg

  • Copywriter

    Matt Hundhammer, Courtney Knights

  • Digital Art Direction

    Nagore Vidan

  • Photographer

    Dominik Hodel

  • Still Set Design

    Aline Rüede

  • Store Experience Supplier

    Designplus

MAMMUT SWISS 1862 approached me to create the creative concept for 2021s XMAS Campaign. I tackled this task together with a small team of Visual Merchandisers, Copy Writers, a great photography team and different suppliers.

Our starting point were products in red, white and black, which have a strong link to MAMMUT’s swiss heritage and are also very common in traditional christmas decoration. In the next step we focused on bringing together MAMMUT’s roots in alpine sports with the idea of christmas, which led to the idea of the alpine safety sledge and the headline „GIVE THE GIFT OF ADVENTURE“. The headline was planned to be as inclusive as possible, so we avoided wordings like „xmas“ or „christmas“.

Once the overall concept was signed off, I created concepts for shop windows, instore setups and gave guidelines to the digital design team, who brought the campaign to life in our webshop and on social media. I was also managing the photoshoot logistics for the digital team and the international execution of this campaign.

This campaign has been implemented in 30 stores in 5 countries, the official webshop, all social media channels and the official newsletter.

IDEA TO PROTOTYPE TO EXECUTION

The different window elements such as the sledge or the gift board have been designed with a modular and sustainable mindset. The props are made of dispa and cardboard material and will be reused in future campaigns. The light source was a reuse of lamps that were already in the stores.

DIGITAL CONTENT SHOOT

To enforce our established concept of adventure, we shot real melting ice and rocks inside a photostudio in Zurich.

SPORTSCHECK RETAIL EXPERIENCE

  • Year

    2017 - 2020

  • Client

    SportScheck

My job was to deliver beautiful retail design solutions for the German sports retailer „SportScheck“. Whether working on a window display or in-store story point, my job was to bring the campaign to life in an environment that is fully optimized for space and the location.

AUDI MOTORSPORT RETOUCHING

  • Year

    2013

  • Client

    AUDI Motorsport

  • Advertising Agency

    Tisch13

  • Retouched at

    PX5 Munich

AUDI Germany was one of my main clients when I was still working at PX5 in Munich. I was tasked to create a gritty high contrast look for their motorsport identity, including the color correctness of the AUDI red and all of their sponsors. I did the post production for over 30 cars, which was their complete motorsports lineup at that point, and portraits of their respective drivers. The pictures were used in all official media, from websites to autograph cards.

FOGAL RETOUCHING

  • Year

    2011 - 2012

  • Client

    Fogal

  • Retouched at

    PX5 Munich

From 2011 to 2012 I retouched all of Fogals seasonal campaign shots in a very natural editorial style. The shots were used for Fogals advertising campaigns as well as big POS prints.

ASTERA BRANDING

  • Year

    2020 - 2021

  • Client

    Astera LED

Astera hired me to overhaul their CI in late 2020. From templates for print advertising, to new social media guidelines, powerpoint templates and even a logo for a brand new technology.

ASTERA SOCIAL AD

  • Year

    2020

  • Client

    Astera LED

Storyboard and final result of a social media exclusive product teaser, featuring a new colorway of the NYX Bulb. Concept, video and edit by me. Product and text by Astera.

GESUNDHEITSZENTRUM WOHLFART BRANDING

  • Year

    2020

  • Client

    Brillen Wohlfart / Hörakustik Wohlfart

The Gesundheitszentrum Wohlfart approached me to create a cohesive branding for their optician and hearing care service. It was very important to me to pay hommage to the heritage of „Brillen Wohlfart“ and also think about the human body as a reference for the logo placement.

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